Optometry: The Ultimate O.D.
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Optometry: The Ultimate O.D.
Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own perso...
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Operator vs CEO: The Mindset Shift Every Practice Owner Must Make | E288
Operator vs CEO: The Mindset Shift Every Practice Owner Must Make | E288
Highlights from this episode:
Operator vs CEO: The Mindset Shift...
Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry | E287
Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry | E287
Highlights from this episode:
Your Goals...
The Power of Specialization in Optometry: Stop Doing More to Grow Faster | E286
The Power of Specialization in Optometry: Stop Doing More to Grow Faster | E286
Highlights from this episode:
The Power of Specialization...
How I’m Setting Goals for 2026 as an Optometry Practice Owner | E285
How I’m Setting Goals for 2026 as an Optometry Practice Owner | E285
Highlights from this episode:
How I’m Setting Goals for 2026 as an O...
What “Scaling” Really Means for Private Practice Optometrists | E284
What “Scaling” Really Means for Private Practice Optometrists | E284
Highlights from this episode:
What “Scaling” Really Means for Privat...
The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists | E283
The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists | E283
Highlights from this episode:
The 2026 CEO Mindset: Vision, S...
From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet | E282
From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet | E282
Highlights from this episode:
From Recall to Re...
Small Tweaks, Big Returns: Lessons From My Fifth P3 Meeting | E281
Small Tweaks, Big Returns: Lessons From My Fifth P3 Meeting | E281
Highlights from this episode:
Small Tweaks, Big Returns: Lessons From M...
The #1 Mistake Holding Private Practice ODs Back | E280
The #1 Mistake Holding Private Practice ODs Back | E280
Highlights from this episode:
The #1 Mistake Holding Private Practice ODs Back (0...
5 Game-Changing Questions to Transform Your Optometry Practice | E279
5 Game-Changing Questions to Transform Your Optometry Practice | E279
Highlights from this episode:
5 Game-Changing Questions to Transform...
The Business of Optometry: Culture, Systems, and the Freedom to Step Back | E278
The Business of Optometry: Culture, Systems, and the Freedom to Step Back | E278
Highlights from this episode:
The Business of Optometry:...
The Power of Evolution: Designing the Life and Practice You Actually Want | E277
The Power of Evolution: Designing the Life and Practice You Actually Want | E277
Highlights from this episode:
The Power of Evolution: Des...
Two Businesses, One Roof: How to Separate Clinical and Optical Success | E276
Two Businesses, One Roof: How to Separate Clinical and Optical Success | E276
Highlights from this episode:
Two Businesses, One Roof: How...
Why Systems—Not Superstars—Are the Key to Practice Growth | E275
Why Systems—Not Superstars—Are the Key to Practice Growth | E275
Highlights from this episode:
Why Systems—Not Superstars—Ar...
Building a Business That Works for You (Not the Other Way Around) | E274
Building a Business That Works for You (Not the Other Way Around) | E274
Highlights from this episode:
Building a Business T...
Taking Bigger Shots: 4 Bold Moves That Transformed My Optometry Practice| E273
Taking Bigger Shots: 4 Bold Moves That Transformed My Optometry Practice | E273
Highlights from this episode:
Taking Bigger Shots: 4 Bold...
How To Increase Your Revenue Per Patient Over 50% in Just 3 Months | E272
How To Increase Your Revenue Per Patient Over 50% in Just 3 Months | E272
Highlights from this episode:
How To Increase Your Revenue Per...
Simplify, Commit, Grow: The Formula That Took My Optometry Practice to the Next Level | E271
Simplify, Commit, Grow: The Formula That Took My Optometry Practice to the Next Level | E271
Highlights from this episode:
Simplify, Comm...
Inside My Specialty Clinic Funnel: How to Attract, Convert & Retain Ideal Patients | E270
Inside My Specialty Clinic Funnel: How to Attract, Convert & Retain Ideal Patients | E270
Highlights from this episode:
Inside My Specialt...
Stop Competing with the Middle 50%—Here’s How to Stand Out | E269
Stop Competing with the Middle 50%—Here’s How to Stand Out | E269
Highlights from this episode:
Stop Competing with the Middle 50%—Here’s...
Saying No to "Good" to Build Something Great | E268
Saying No to "Good" to Build Something Great | E268
Highlights from this episode:
Saying No to "Good" to Build Something Great (01:22)
From Horse-and-Buggy to Ferrari: Thinking Bigger in Your Practice | E267
From Horse-and-Buggy to Ferrari: Thinking Bigger in Your Practice | E267
Highlights from this episode:
From Horse-and-Buggy to Ferrari: T...
Staffing, Patients, Strategy: The Non-Negotiables for Practice Success | E266
Staffing, Patients, Strategy: The Non-Negotiables for Practice Success | E266
Highlights from this episode:
Staffing, Patients, Strategy:...
How I Went from Volume-Based Burnout to Vision-Fueled Freedom | E265
How I Went from Volume-Based Burnout to Vision-Fueled Freedom | E265
Highlights from this episode:
How I Went from Volume-Based Burnout to...
Building Bigger Than You: Creating a Brand That Outlives the Doctor | E264
Building Bigger Than You: Creating a Brand That Outlives the Doctor | E264
Highlights from this episode:
Building Bigger Than You: Creatin...
Vision First: Why Every Optometrist Needs a 5-Year Plan | E263
Vision First: Why Every Optometrist Needs a 5-Year Plan | E263
Highlights from this episode:
Vision First: Why Every Optometrist Needs a...
Navigating Turnover: How to Build a Culture That Thrives on Change | E262
Navigating Turnover: How to Build a Culture That Thrives on Change | E262
Highlights from this episode:
Navigating Turnover: How to Build...
Authentic Passion Cannot Be Duplicated: Your Secret to Professional Success | E261
Authentic Passion Cannot Be Duplicated: Your Secret to Professional Success | E261
Highlights from this episode:
Authentic Passion Cannot...
Small Space, Big Profits: Optometry Practice Growth | E260
Small Space, Big Profits: Optometry Practice Growth | E260
Highlights from this episode:
Small Space, Big Profits: Optometry Practice Grow...
4 Areas of Focus for Practice Success Within 12 Months | E259
4 Areas of Focus for Practice Success Within 12 Months | E259
Highlights from this episode:
4 Areas of Focus for Practice Success Within...
The Growth Playbook: Wisdom from Coaching and Business | E258
The Growth Playbook: Wisdom from Coaching and Business | E258
Highlights from this episode:
The Growth Playbook: Wisdom from Coaching and...
Applying the Disney Standard: Communication & Combustion Points | E257
Applying the Disney Standard: Communication & Combustion Points | E257
Highlights from this episode:
Applying the Disney St...
The Relentless Pursuit of Practice Growth | E256
The Relentless Pursuit of Practice Growth | E256
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The Relentless Pursuit of Practice Growth (00:48)
Cl...
Practice Management: Lessons Learned | E255
Practice Management: Lessons Learned | E255
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Practice Management: Lessons Learned (00:13)
Closing Thou...
How to Grow Your Practice Without Destroying It | E254
How to Grow Your Practice Without Destroying It | E254
Highlights from this episode:
How to Grow Your Practice Without Destroying It (00:...
The True Cost of Poor Management: Your Culture | E253
The True Cost of Poor Management: Your Culture | E253
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The True Cost of Poor Management: Your C...
How to Become So Valuable, You Are Not Needed in Your Practice | E252
How to Become So Valuable, You Are Not Needed in Your Practice | E252
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How to Become So Valuable, You Are No...
Critical Moves Today for Your Dream Practice Tomorrow | E251
Critical Moves Today for Your Dream Practice Tomorrow | E251
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Critical Moves Today for Your Dream Practice To...
How to Manage Rising Costs & Thrive | E250
How to Manage Rising Costs & Thrive | E250
Highlights from this episode:
How to Manage Rising Costs & Thrive (00:51)
Closing Thought...
1 Step Back, 2 Steps Forward: The Power of a Break | E249
1 Step Back, 2 Steps Forward: The Power of a Break | E249
Highlights from this episode:
1 Step Back, 2 Steps Forward: The Power of a Brea...