Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
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One data source most SEOs are still underusing
Most SEOs ignore session recordings despite having access. Celeste Gonzalez from RicketyRoo demonstrates how behavioral data reveals conversion gaps t...
Connecting Search and Social
Session recordings reveal user behavior that rankings can't capture. Celeste Gonzalez from RicketyRoo demonstrates how enterprise SEOs can leverage ex...
One metric every ecommerce team should stop using
E-commerce teams waste resources tracking 300 million product variants when only top performers drive revenue. Katie Moro, Director of Managed Service...
The surprising thing about how AI is changing product discovery
AI agents are reshaping product discovery for 2.2 trillion monthly products. Katie Moro, Director of Managed Services at Productsup, brings 15 years o...
Best way to segment a catalog for AI platforms
AI platforms require strategic catalog segmentation to maximize performance outcomes. Katie Moro, Director of Managed Services at Productsup, shares h...
The biggest mistake brands make when they try to be “AI commerce ready”
E-commerce brands waste millions exposing entire product catalogs to AI platforms. Katie Moro, Director of Managed Services at Productsup, manages 2.2...
Using SEO principles to optimize product feed visibility
E-commerce brands waste billions on unfocused product feeds sent to AI platforms. Katie Moro, Director of Managed Services at Productsup, manages 2.2...
A technical issue that quietly destroys enterprise performance
Enterprise sites lose millions in revenue when LLM crawlers access proprietary data indiscriminately. Kaspar Szymanski, Senior Director at SearchBroth...
Blocking LLMs from proprietary data?
Enterprise websites face critical decisions about LLM data access and proprietary content protection. Kaspar Szymanski, senior director at SearchBroth...
The worst SEO myth in the industry
Enterprise teams waste resources blocking AI crawlers from already-public content. Kaspar Szymanski, Senior Director at SearchBrothers and former Goog...
The most important data source for enterprise SEO teams in 2026
Enterprise teams face critical decisions about protecting proprietary data from LLM crawling. Kaspar Szymanski, Senior Director at SearchBrothers and...
Why FOMO is bad for SEO
Enterprise teams struggle with AI data protection decisions daily. Kaspar Szymanski, Senior Director at SearchBrothers and former Google Search Team m...
How AI is changing SEO org structure
Enterprise SEO teams face unprecedented organizational restructuring as AI transforms search workflows. Kristin Tynski, SVP of Creative and Co-founder...
Should review platforms be worried about their long-term relevance?
Enterprise SEO teams struggle to adapt content strategies for AI-driven search transformation. Kristin Tynski, SVP of Creative and co-founder at Fract...
The biggest misconception marketers have about how AI models surface content
Most marketers fundamentally misunderstand AI model capabilities and limitations. Kristin Tynski, SVP of Creative and co-founder at Fractl, reveals wh...
AI, SEO, and the Future of Search
Enterprise teams struggle to adapt SEO strategies for AI-driven search transformation. Kristin Tynski, SVP of Creative and co-founder at Fractl, share...
B2B teams will be embarrassed they ignored in this shift
Nearly nine in ten B2B buyers have adopted generative AI across their buying process. Jeff Reine, co-founder at Everything Machines with two decades i...
The clearest sign your content is invisible to LLM bots
Nearly nine in ten B2B buyers have adopted generative AI across the buying process. Jeff Reine, co-founder at Everything Machines, brings two decades...
One thing every enterprise website needs to change tomorrow
Enterprise websites fail to communicate effectively with LLM crawlers and search bots. Jeff Reine, co-founder at Everything Machines with two decades...
The biggest mistake brands make when they treat LLM optimization like SEO
Most brands fail when treating LLM optimization like traditional SEO. Jeff Reine, co-founder at Everything Machines with two decades in enterprise mar...
How LLMs Are Rewriting the B2B Discovery Journey
Nearly nine in ten B2B buyers have adopted generative AI across their buying process. Jeff Reine, co-founder at Everything Machines, brings two decade...
How to stay motivated to keep building
B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former Demandbase founder, explains how...
The clearest sign a company is not ready for AI-driven discovery
Most companies lack systematic approaches to measure AI-driven search visibility beyond traditional traffic metrics. Malte Landwehr, CMO and Chief Pro...
What signal do you trust when evaluating AI search visibility
AI search visibility tracking faces a 70% attribution gap compared to traditional SEO metrics. Malte Landwehr, CMO and Chief Product Officer at Peak A...
Where should brands actually invest today?
73% of brands struggle to measure AI-driven search visibility effectively. Malte Landwehr, CMO and Chief Product Officer at Peak AI, shares proven met...
The most dangerous thing tools encourage when they automate content at scale
AI content automation creates a dangerous disconnect between brand messaging and user intent. Malte Landwehr, CMO and Chief Product Officer at Peak AI...
One SEO habit teams need to unlearn immediately
Most SEO teams obsess over individual AI prompts instead of topic clusters. Malte Landwehr, CMO and Chief Product Officer at Peak AI, advocates for se...
SEO Under Siege: 2025’s Collapse of Google Traffic
Organic traffic dropped 40% in 2025 as AI search reshapes discovery. Malte Landwehr, CMO and Chief Product Officer at Peak AI, brings enterprise exper...
Change this NOW or you'll regret it in 3 years
Fewer than one in four companies have redesigned their workflows to capture value from AI. Stephen Wunker, Managing Director at New Markets Advisors,...
One belief about productivity that AI is quietly breaking
Companies are treating AI as an IT rollout rather than a fundamental business transformation. Stephen Wunker, Managing Director at New Markets Advisor...
The human side of AI transformation for SEO teams
Enterprise teams struggle with AI implementation beyond IT departments. Stephen Wunker, innovation strategist at New Markets Advisors, explains why su...
One sign an organization isn’t actually ready for AI
70% of companies treat AI implementation as an IT-only initiative. Stephen Wunker, Managing Director at New Markets Advisors, explains why this approa...
The biggest mistake leaders make when rolling out AI to knowledge teams
70% of AI rollouts fail because leaders treat them as IT projects. Stephen Wunker, founder of New Markets Advisors who has guided Fortune 500 companie...
5 ways to make your organization AI-ready
Fewer than one in four companies have redesigned workflows to capture AI value. Stephen Wunker, Managing Director at New Markets Advisors, has spent o...
The most important metric in your SEO dashboard
Enterprise SEO teams struggle to identify which metrics actually drive AI visibility. Thomas Peham, CEO of Otterly.AI, shares how his team achieved me...
One signal that AI models pick up on (but marketers rarely optimize for)
Only 23% of AI-generated responses include clickable links to source websites. Thomas Peham, CEO and co-founder of Otterly AI, demonstrates how his pl...
Should brands care more about being linked or mentioned?
Wikipedia pages remain underutilized by enterprise brands despite their AI model influence. Thomas Peham, CEO and co-founder of Otterly AI, shares how...
Lessons from AI startup mistakes
AI-generated responses prioritize brand mentions over traditional link citations for business impact. Thomas Peham, CEO and co-founder of Otterly.AI,...
The biggest myth about AI search visibility
Enterprise AI search visibility faces a 70% misconception rate among SEO teams. Thomas Peham, CEO and co-founder of Otterly.AI, shares insights from b...
How AI search is reshaping visibility: from rankings to mentions
AI search responses prioritize brand mentions over traditional link citations. Thomas Peham, CEO and co-founder of Otterly AI, demonstrates how brands...